Sales Performance Program

Do you want to gain clearer insight into where your commercial opportunities lie — and how to strengthen your sales organization?

With our Sales Performance Program, we guide food companies step by step in their commercial development.
You always start with a Quickscan, then decide whether to continue with Sales Systems and Performance Coaching.

Quickscan

Fast audit & priorities

Sales Systems

Structure & team coaching

Performance Coaching

Intensive guidance

 1 month

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Quickscan

Quickscan

The Quickscan is always the first step. In just one month, you get a complete picture of your sales approach. We combine interviews, observations, and analyses to uncover what’s working well and where improvements are needed.

  Intake & analysis: kick-off with management and sales team, process review, CRM and KPI assessment.

  Observation & diagnosis: shadowing sales meetings and client interactions, analysis of lead generation, follow-up and conversion, sector benchmarking.

  Advisory report: concrete recommendations per domain, SWOT analysis, and priority matrix.

  Presentation: review of the quickscan with a clear action plan tailored to your business goals.

What does the Sales Performance Program deliver?

  Quick insight into your commercial priorities

 Clear diagnosis per domain (flows, CRM, KPIs)

 

  Concrete action plan for the next 3–9 months

 2 months 

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Sales Systems

Sales Systems

After the Quickscan, you can choose Sales Systems. Here we translate the insights from the Quickscan into sustainable structures and strengthen your team. Sales Systems creates a predictable, scalable sales structure that you can put to work right away.

Month 1 – Building structure

Development of sales templates (quotes, client files, follow-up emails)
Customer segmentation
Set-up of a dynamic reporting dashboard

Month 2 – Team coaching & implementation
Workshops on customer focus, sales flow, and time management
Training in new tools
Feedback loops and testing moments

 9 months 

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Performance Coaching

Performance Coaching

Intensive guidance & lasting impact

Performance Coaching builds on the Quickscan and Sales Systems. Only after these preparatory steps can you choose this intensive nine-month program.


Performance Coaching provides close guidance and solid embedding, ensuring that improvements become a sustainable part of your organization.

Months 1-3 – Strategic guidance
Monthly review meetings
Participation in sales meetings
Evaluation of files & pipeline
KPI monitoring

Months 4-6 – Team development
Intensive coaching
Role plays & practical training
Feedback on client interactions

Months 7-9 – Embedding & growth
Progress evaluation
System adjustments
Final report with KPI comparison
Preparation for scaling up

For whom?

The Sales Performance Program is designed for food companies that:

  Want to gain control over their commercial operations

  Wonder if their sales approach is still efficient

   Are looking for more structure and support for their sales team

   Seek guidance that helps them move forward step by step

Discover how the Sales Performance Program can strengthen your organization.