With our Sales Performance Program, we guide food companies step by step in their commercial development.
You always start with a Quickscan, then decide whether to continue with Sales Systems and Performance Coaching.
Fast audit & priorities
Structure & team coaching
Intensive guidance
1 month
The Quickscan is always the first step. In just one month, you get a complete picture of your sales approach. We combine interviews, observations, and analyses to uncover what’s working well and where improvements are needed.
◉ Intake & analysis: kick-off with management and sales team, process review, CRM and KPI assessment.
◉ Observation & diagnosis: shadowing sales meetings and client interactions, analysis of lead generation, follow-up and conversion, sector benchmarking.
◉ Advisory report: concrete recommendations per domain, SWOT analysis, and priority matrix.
◉ Presentation: review of the quickscan with a clear action plan tailored to your business goals.
Quick insight into your commercial priorities
Clear diagnosis per domain (flows, CRM, KPIs)
Concrete action plan for the next 3–9 months
2 months
After the Quickscan, you can choose Sales Systems. Here we translate the insights from the Quickscan into sustainable structures and strengthen your team. Sales Systems creates a predictable, scalable sales structure that you can put to work right away.
Month 1 – Building structure
◉ Development of sales templates (quotes, client files, follow-up emails)
◉ Customer segmentation
◉ Set-up of a dynamic reporting dashboard
Month 2 – Team coaching & implementation
◉ Workshops on customer focus, sales flow, and time management
◉ Training in new tools
◉ Feedback loops and testing moments
9 months
Intensive guidance & lasting impact
Performance Coaching builds on the Quickscan and Sales Systems. Only after these preparatory steps can you choose this intensive nine-month program.
Performance Coaching provides close guidance and solid embedding, ensuring that improvements become a sustainable part of your organization.
Months 1-3 – Strategic guidance
◉ Monthly review meetings
◉ Participation in sales meetings
◉ Evaluation of files & pipeline
◉ KPI monitoring
Months 4-6 – Team development
◉ Intensive coaching
◉ Role plays & practical training
◉ Feedback on client interactions
Months 7-9 – Embedding & growth
◉ Progress evaluation
◉ System adjustments
◉ Final report with KPI comparison
◉ Preparation for scaling up
The Sales Performance Program is designed for food companies that:
Want to gain control over their commercial operations
Wonder if their sales approach is still efficient
Are looking for more structure and support for their sales team
Seek guidance that helps them move forward step by step
Discover how the Sales Performance Program can strengthen your organization.